{"product_id":"tall-poppy-illustrated-by-heath-mckenzie","title":"Tall Poppy illustrated by Heath McKenzie","description":"\u003cp\u003eIn the town of Bland, one girl was born with a mission to change the world, for good. Cut down, misunderstood, cast out - but nothing could stop Poppy from spreading ambition. \u003c\/p\u003e\n\u003cp class=\"wp-block-paragraph\"\u003eIn February 2022, Thinkerbell, CGU Insurance and The Jim Henson Company launched a film to tackle Australia’s tall poppy syndrome. While those who aim high are revered in our countries, in Australia the successful are undermined. It’s one of Australia's most ridiculous cultural traits. CGU and Thinkerbell extended their campaign with a 3D billboard featuring an eight-minute anamorphic full-motion experience, a hardcover book and social media content.\u003c\/p\u003e\n\u003cfigure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"\u003e\u003c\/figure\u003e\n\u003cp\u003eThe hardcover book was published by Hardie Grant books and illustrated by Heath McKenzie.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCondition:\u003c\/strong\u003e Brand New Condition\u003cbr\u003e\u003cstrong\u003eFormat:\u003c\/strong\u003e Hardcover with dust jacket\u003cbr\u003e\u003cstrong\u003eAge: \u003c\/strong\u003e4+\u003c\/p\u003e","brand":"Little Modern Reader","offers":[{"title":"Default Title","offer_id":51108405870817,"sku":"2026OCT-0992","price":12.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0609\/6306\/1985\/files\/IMG_1885-2.jpg?v=1792487237","url":"https:\/\/www.littlemodernreader.com.au\/products\/tall-poppy-illustrated-by-heath-mckenzie","provider":"Little Modern Reader","version":"1.0","type":"link"}